Baldessari's '15 Seconds of Fame' Lights Up Paris

September 26, 2014 6:47 PM

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Baldessari's '15 Seconds of Fame' Lights Up Paris

Originally a painter, American artist John Baldessari's work began to mutate in the mid-1960s as he started to incorporate everything from found photography to phrases and slogans of art theory, decontextualized and repainted onto canvas. After a symbolic destruction of his early work in 1970 entitled "The Cremation Project," Baldessari has produced neon-enhanced monochrome photographs, color-tinted juxtapositions of different artistic images, sculptures, installations, and linguistic jokes. Then there's his instructions, perhaps most famously - his text work outlining "Tips For Arists Who Want To Sell" that include, "Subjects that sell well: Madonna and Child, landscapes, flower paintings, still lifes (free of morbid props - dead birds etc.) nudes, marine pictures, abstracts and surrealism."

Now aged 83, Baldessari's brand of conceptualism has proved to be both influential and enduring, with his stock as high now as at any time in his career. In 2009, he was awarded the Golden Lion for Lifetime Achievement at the Venice Biennale and staged a 130-work show at Tate Modern, London. This wa...

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