A Back-to-School Message: Emphasize Childhood Health, Not Obesity

August 18, 2014 6:47 PM

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A Back-to-School Message: Emphasize Childhood Health, Not Obesity

Children's Healthcare of Atlanta released a powerful anti-obesity PSA showing a man suffering a heart attack in the ER, which then progresses to an intense flashback to what food choices and activities led to this event. During the PSA you see the man's first person view as an adult, teenager and child. This includes failed attempts to be healthy, food choices of soda, fast food and him choosing to play video games instead exercising. Additionally, the video ends with the mom of the child literally shoving French fries into the kid's mouth.

I've been mulling over what to make of the PSA since I watched it. On the one hand, the video is very well done, raises awareness about childhood obesity (over 3 million views on YouTube) and highlights what medical issues chronic consumption of unhealthy food can lead to. Obesity does increase your...

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