Awareness Is More Than 'Thinking Pink': Standing UP For Your Breast Cancer Prevention Rights

October 15, 2014 10:57 AM

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Awareness Is More Than 'Thinking Pink': Standing UP For Your Breast Cancer Prevention Rights

Many of us are right now wearing pink, buying pink and thinking pink. We're walk-a-thoning, run-a-thoning, bike-a-thoning, dance-a-thoning and any other kind of "a-thoning" imaginable, all in the name of raising both awareness and necessary funding for breast cancer research, support and services. The breast cancer conversation dominates our airwaves and brainwaves. Even major league sports have jumped on the awareness bandwagon (though I wish those same leagues truly understood that concern for the health and welfare of women -- those who are, for example, victims of domestic violence -- goes beyond wearing pink ribbons on suit lapels and players donning pink-accessorized uniforms...but that's another article).

While seeing breast cancer awareness raised to 21st century levels of conscience is truly a wonderful thing ... it is not enough.

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