Australian smokers now more accepting of ‘Plain Packs’

November 14, 2014 10:23 PM

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(Reuters Health) - Australian smokers did not support the plain packaging mandate before it was implemented in 2012, surveys showed, but a new study shows support grew once the packs were in place.

Australia became the first country to implement a ‘plain pack’ mandate, requiring that cigarette packages have branding and trademarks removed, except for the brand name in a standard font as well as large health warnings.

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