The Art of Persuasion: 10 Brain Hacks to Leverage in Business and Life

November 18, 2014 6:35 PM

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If you throw a frog into boiling water, it'll jump straight out. However, if it's placed in cold water and the temperature gradually increased, it'll be found dead without any attempt to escape. We've all experienced that subtle death.

Neuromarketing takes advantage of that vast blind-spot beyond our conscious awareness -- leveraging psychological phenomenons in subtle ways to lead us into certain decisions.

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