As Taylor Swift wisely said Tuesday night, “For the next 24 hours, trust no one.” And judging by all the pranks we’ve seen on social media (one example: Katy Perry debuted a Kris Jenner-esque cut) she certainly had a point. Check out some of the stunts pulled by your favorite fashion brands (then, in some cases, accept their apologies for the pranks by way of a discount code.) Let us know your fave (or any we missed) in the comments!
Boden shoppers got an email this morning claiming that a beach-print dress happened to have an inappropriate image of a nude sunbather, and offering all unwitting customers a refund. Clicking through to the site got you an April Fool’s message and a 25 percent off code.