Apple watch: The new gadget is cool, but its luxe box is magic

April 24, 2015 12:02 PM

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LOS ANGELES - Tiffany & Co. has its little blue box, Hermes its signature orange hue.

When it comes to capturing the hearts - and wallets - of the luxury consumer, packaging can be as important as product. So with Apple's first foray into the luxury fashion realm, what is it about that watch box?

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