Sears — the Apple of its day for disruption and innovation — sold its own car from 1908 to 1912, before ceding the market to Ford and others. According to one expert, there hasn't been a successful new entrant into the industry in nearly a century. That track record could present a challenge to Apple, which is rumored to be thinking about launching its own line of electric cars.
Wall Street and Silicon Valley are excited, but people in the car business? Not so much.