Anticipation: The Psychology of Waiting in Line

July 15, 2014 6:03 PM

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We all spend a lot of time waiting in lines--way more than we'd like. We wait for motor vehicle registration, for tables at popular restaurants, for Black Friday sales, groceries--and of course, we wait on hold for the cable company.

It's fair to say that most of this waiting is tedious and unpleasant. But what if we're waiting for something new and exciting--a new curved-screen TV or that vacation to Tulum? Doesn't waiting for new purchases become a positive experience, where we actually savor the anticipation so much that it t...

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