And Now a Word from Our Sponsor

April 24, 2015 9:39 PM

15 0

When I was a kid, I naively believed that the actors and actresses "owned" the TV shows and theatrical movies in which they appeared. I actually believed that John Wayne owned The Searchers, Burt Lancaster owned Elmer Gantry, and Lorne Greene, Michael Landon, Dan Blocker, et al, owned Bonanza.

It wasn't until I became a teenager (call me a slow-learner) that I realized the studios owned the movies, and that sponsors like Procter & Gamble and the Ford Motor Company "owned" the network TV shows. Oddly, I still run into full-grown adults who don't realize the prodigious influence that the sp...

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