And . . . action! Video 101 for entrepreneurs

April 13, 2015 4:42 PM

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Consider this amazing statistic I saw recently: Website visitors who view product videos are 85% more likely to buy than visitors who do not. Wow. And the good news is that you don't need to make a full-length commercial to get the kind of results that will draw people in; most online videos are inexpensive and easy to create.

Look, marketing is all about getting people to remember and trust your brand. Yet, in this ever-increasing e-world of ads seemingly everywhere you look, that is getting harder and harder to do. That is where video comes in. Video captures people's attention.

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