Amped Up: Caffeinated Foods And Beverages Attract More Scrutiny

June 6, 2013 6:39 PM

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Amped Up: Caffeinated Foods And Beverages Attract More Scrutiny

When exactly did caffeine-as-food-additive jump the shark? When marketers added it to popcorn? To waffles and potato chips? Jelly beans and breath fresheners? Whatever the case, the main flap these days centers on caffeine’s use in energy drinks, particularly by young people, one manifestation of which is the City of San Francisco’s legal action against market leader Monster Beverage Corp.

There’s no doubt that many teenagers embrace these liquid picker-uppers. Data from the GfK MRI Teenmark® survey, whose respondents are ages 12-19, show that 33% of this age cohort have consumed an energy drink in the last six months. Males were dominant, at 58% of users, and overall usage was fairly...

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