This time American Horror Story changes its trend and gradually reveals the new characters instead of all together. Fortunately, the new tactics works really well and the freak show gained a lot of popularity.
The slow revelation of characters help people remembers the new names of the characters. The 3 Episode of American Horror Story Season 4 presents Emma Roberts as Esmeralda. She is a false fortune teller who is actually a con and works along with a co-con artist.