American Beverage Association Aims High with Anti-Obesity Partnership

September 26, 2014 9:53 PM

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With three of its most prominent member companies on board—and with the support of a public figure no more esteemed than Bill Clinton—the association has set a bold goal to help consumers significantly cut calories from beverages over the next decade.

As far as partnerships go, you can’t do much better than teaming up with a former president.

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