How AMC is Marketing Mad Men’s Goodbye

March 27, 2015 6:15 PM

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How AMC is Marketing Mad Men’s Goodbye

AMC President Charlie Collier had one major job when it came to marketing the final season of “Mad Men”: “To put it in the hall of fame.”

The second leg of the hit drama’s seventh and final season begins April 5, and while the show has already been a critical darling with an upscale audience, AMC is giving it an extra marketing push through the finish line.

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