AMC, Dolby Launch Premium Cinema Brand

April 9, 2015 1:00 PM

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AMC, Dolby Launch Premium Cinema Brand

'Dolby Cinema at AMC Prime' offers ultra-comfy seats combined with Dolby laser-projection and immersive sound.

With an eye on growing premium large format business, AMC Theatres and Dolby Laboratories are teaming up to launch Dolby Cinema at AMC Prime.

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