AMC declares war on Netflix: Theater chain to spend $600m on comfortable recliners to lure viewers out of their living rooms

July 8, 2014 7:16 PM

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As the battle for America's eyeballs heats up, theater chain AMC has announced a $600 million plan to install plush recliners in movie houses to lure viewers out of their living rooms.

As the battle for America's eyeballs heats up, theater chain AMC has announced a $600 million plan to install plush recliners in movie houses to lure viewers out of their living rooms.

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