AMC Bringing Fully Reclining Seats To A Theater Near You

July 8, 2014 2:05 PM

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AMC Bringing Fully Reclining Seats To A Theater Near You

Hoping to distinguish itself from the competition in the increasingly competitive cinema business, AMC Theaters said it will spend $600 million over the next five years to retrofit its theaters with fully reclining seats.

According to the Wall Street Journal, which interviewed AMC CEO Gerry Lopez, the company's theaters that have already been renovated have seen attendance rise 80 percent, even though the new designs reduce theater capacity.

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