Amazon sues to block alleged fake reviews on its website

April 9, 2015 11:58 PM

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In a complaint filed on Wednesday in King County Superior Court in Washington, Amazon said the bogus reviews undermine a system that the Seattle-based online retailer launched 20 years ago to help shoppers using its website decide what to buy.

Four- and five-star reviews can aid sales, especially if customers perceive them as unbiased.

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