Amazon's Split Personality, Or Why Consumers Aren't The Future

April 24, 2015 7:57 PM

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The first company is the retail operation. Boxes with the smiley face, Kindles, door-to-door grocery services, the never-ending quest to get people to sign up for Prime.

The second is the logistics provider, i.e. the one that serves up cloud computing services, performs back-end tasks for third party merchants, tinkers with robots for optimizing warehouse management and in general provides delivery services. Back in 2012, I suggested that Amazon’s real competitor wa...

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