Amazon Prime Day to Drive Unit Growth in Tough Comp Quarter

July 8, 2016 11:28 AM

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Amazon Prime Day to Drive Unit Growth in Tough Comp Quarter

Piper Jaffray analyst Gene Munster believes Amazon.com (NASDAQ: AMZN) 2016 Prime Day will outperform last year's event. This, he said, will support a gradual moderation in retail unit growth through Q3'16.

Munster notes units grew 27% in Q1'16 and the firm's unit growth index (0.95 correlation with reported results) indicates Q2'16 unit growth of 26%. However, unit growth comps get more difficult in Q3'16 by 400bps. But with added awareness and engagement from Prime Day, we believe Amazon can sustain ...

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