In 2012, Amazon.com Amazon.com quietly launched AmazonSupply, the e-commerce company’s foray into the unsexy but hugely lucrative world of B2B wholesale.
By 2014, when Forbes covered the burgeoning business, AmazonSupply was already offering 2.2 million products for sale in 17 categories, from tools and home improvement to janitorial supplies, stocking everything from 12-packs of Hawaiian Punch to schedule-40 stainless steel pipe.
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