How Amazon Home Services Could Boost Product Sales

March 31, 2015 2:32 AM

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Amazon launched a new marketplace for on-demand professional services called Amazon Home Services. What makes it so powerful is its ability to reach shoppers at the point of purchase, and the new offering could actually boost conversion rates for the products it sells.

Shopping for a treadmill on Amazon? You'll see a callout right on product pages, "Need this assembled? Buy assembly services directly on Amazon. Backed by our Happiness Guarantee" followed by a line displaying how many professionals are offering the service along with the lowest price offered in you...

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