Amazon and Netflix made big Sundance plays and lost. Here's why

January 30, 2015 5:08 AM

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PARK CITY, Utah — Amazon Studios won’t be coming out of its first Sundance Film Festival with a sexy indie title to get the ball rolling on Amazon Original Movies. But they tried — and helped drive the sale of at least one — with a bid package that included details on its plans to put movies in theaters before quickly adding them to Prime.

Netflix, which has been at Sundance for a decade now, was also in the hunt, packing a sack of dough and high hopes to strike its first major feature-film deal here. Though Netflix offered the most cash for a hot title — $5 million for the opening-night comedy The Bronze — they lost out to Relativity...

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