Though unlike the TV business, Amazon Studios is eyeing traditional distribution before considering its own digital video platform. According to the company, it will first distribute all projects from Amazon Studios in theaters, before bringing them to Amazon Prime Instant Video in early distribution windows.
Typically, it takes a film anywhere from 39 to 52 weeks to arrive on SVOD platforms following its initial theatrical premiere. “Amazon Original Movies” will premiere on Prime Instant Video in the US just four to eight weeks after the theatrical debut, said Amazon.
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