You've seen the videos sweeping social media. Whether it is close friends or national celebrities, the call to have a bucket of ice water dumped over one's head has nothing to do with conventional ways of raising money for a medical charity. There are Telethons, Walk-a-thons, Public Service Announcements, art auctions and the time-honored passing of the hat. But, perhaps without knowing it, the ALS Ice Bucket Challenge is drawing from two genres of contemporary art to advance their cause.
These two approaches to art practice fancy themselves to be the most radical fringes of all self expression: Performance Art and Social Practice. And in the past few weeks, Middle America has embraced their methods.