All Singing, All Dancing, All Dynamic Pricing: The New Broaway Musical Season

August 27, 2014 3:13 PM

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All Singing, All Dancing, All Dynamic Pricing: The New Broaway Musical Season

The best musicals are priceless. No musical, however, is worth $299 -- the going rate for a premium seat at too many Broadway musical box offices today. Years ago, when I was writing Ever After: The Last Years of Musical Theater and Beyond, the subject of money already had taken on a ghastly precedence in the Broadway musical conversation. But that was ten years ago. Things have since gotten much worse.

Face it, even the worst musical is worth a few dollars. Somewhere between the poles of priceless and just a few dollars, I suspect, lies true value for the contemporary Broadway musical. Measuring up to a $299 ticket (or more) is the crusher -- for musical creators and audiences alike. Desperation e...

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