Is All Orthodontic Treatment Equal?

February 6, 2015 3:42 PM

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Driven by beliefs that not all goods and services were equal, consumers historically were driven toward quality as a key differentiator in making a purchase. There was a good, better and best. Getting "the best" was very important, and worth a higher price.

This paradigm is no longer in play. Today, we live in a world of infinite discounting both online and in store where the lowest price drives purchasing decisions. After all, if you can buy the same thing in two different places, why not buy the least expensive? Goods and services that have perceived...

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