#AlexFromTarget: You Can Still BeLEEve

November 5, 2014 3:10 PM

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#AlexFromTarget: You Can Still BeLEEve

The marketing company that sought credit for the "Alex from Target" Internet sensation has now modified its claims, saying it only "jumped on" the hashtag #AlexfromTarget.

Startup Breakr had told CNET Tuesday afternoon it was behind the success of a viral photo of the 16-year-old Target employee by using "fangirls." (His real name is Alex Lee, and he's from the Dallas area.)

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