Alcohol ads on TV tied to youth drinking risk

January 21, 2015 10:17 PM

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(Reuters Health) – Young people who are more receptive to alcohol ads on TV may be at higher risk of problem drinking over the next few years, according to a new study.

“If you compare low- to high-receptivity kids, their risk of transitioning to binge drinking was over four times higher,” said Dr. James Sargent, the study’s senior author from the Geisel School of Medicine at Dartmouth College in Lebanon, New Hampshire.

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