Alcohol Ads influence Underage Drinking

January 21, 2015 8:04 AM

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According to a new study titled “Cued Recall of Alcohol Advertising on Television and Underage Drinking Behavior” recently published in the journal JAMA Pediatrics, alcohol ads on television play a significant role in promoting both binge drinking and underage drinking. According to a 2014 study conducted by the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health, underage adolescents are “highly exposed” to alcohol advertisements in magazines.

Furthermore, the Centers for Disease Control and Prevention reports approximately 4,500 deaths per year occur due to underage drinking. It was statistics such as these that inspired further research. Thus, an investigative team from the Norris Cotton Cancer Center (NCCC) and Children’s Hospital at D...

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