After Being Roasted on Social Media, Starbucks Will Stop Writing ‘Race Together’ on Cups

March 23, 2015 2:04 PM

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Starbucks customers will no longer have to endure awkward conversations about race with their baristas. When the coffee company launched its Race Together campaign last week on Twitter, it wasn’t exactly embraced with open arms.

In an attempt to open talks on race relations, Starbucks thought writing “Race Together” on cups and opening up dialogue with customers would bring everyone together. Instead, what it did was bring everyone together to slam Starbucks on its horribly executed idea.

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