Abercrombie & Fitch kicks out shirtless models, ending an era of abs

April 24, 2015 9:35 PM

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Abercrombie & Fitch kicks out shirtless models, ending an era of abs

Such is the case for teen retailer Abercrombie & Fitch, which has long been notorious for shamelessly using half-naked male models on billboards and shopping bags and as live props in front of stores to lure in customers.

But starting on Friday, the retailer announced that such flashes of abs, pectoral muscles and sculpted flesh would no longer be welcome in their stores. The Ohio-based brand stated that it would stop using sexualized marketing in materials such as in-store photos, gift cards and shopping bags for bo...

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