Abercrombie & Fitch to ditch 'sexualized marketing': Washington Post

April 25, 2015 7:04 PM

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Abercrombie & Fitch to ditch 'sexualized marketing': Washington Post

WASHINGTON (Reuters) - Retail clothing chain Abercrombie & Fitch will end by July its "sexualized marketing," after years of blanketing its web sites, store windows and shopping bags with photos of half-naked men, according to the Washington Post.

It will also stop using shirtless models or lifeguards at events and store openings for both the Abercrombie & Fitch and the Hollister brands, the newspaper reported late Friday, citing an announcement.

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