ABC, Yahoo Expand Partnership with Katie Couric Reports, ‘GMA’ Segment

March 12, 2015 12:41 PM

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ABC, Yahoo Expand Partnership with Katie Couric Reports, ‘GMA’ Segment

ABC and Yahoo are expanding their partnership to include a daily segment on “Good Morning America” built around personalities from Yahoo, broader distribution of clips from ABC shows and special programming contributed by Yahoo global news anchor Katie Couric.

The deal is designed for both sides to expand the reach of their content as media audiences become more splintered. Couric’s involvement would also seem to put to rest speculation that the former “Today” anchor might be heading back to NBC amid the shakeup at NBC News.

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