ABC's Sunday Dramas Hold Strong Against and an NCAA Basketball Tourney-Boosted CBS

March 24, 2014 4:05 PM

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ABC Sunday Prime (7-11pm – 7.1 million and 1.9/5 in AD18-49): Opposite CBS with a high-rated NCAA Basketball Tournament primetime overrun into the 7pm hour, ABC (1.9/5) finished a strong second on Sunday in Adults 18-49, beating Fox by 12% (1.7/5) and NBC by 90% (1.0/3). For the 3rd straight week, ABC’s Resurrection was Sunday’s #1 regular broadcast program in Adults 18-49 (2.5/6).

Once Upon A Time (8-9pm – 6.6 million and 2.0/6 in AD18-49): Jumping over its lead-in at 8pm (+54%) to beat CBS’ NCAA Basketball-driven programming (60 Minutes/Amazing Race = 1.9/5), ABC’s Once Upon A Time (2.0/6) finished No. 1 in its hour for the 3rd week in a row among Adults 18-49 (tied w/Fox),...

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