In my life as a journalist I had the chance to interview all kinds of leaders. Presidents, ministers, celebrities, community leaders, scientists and specialists in all sorts of subjects, mothers, Olympic athletes, bomb attack survivors, project managers, creators and artists. I interviewed some in their best moments and others in times of overwhelming crisis and defeat. They had in common a passion for their job or activity. A drive that kept them going even when all seemed to be lost.
In many of these interviews I had the possibility to find a pattern in the strategies that these leaders put into place that produced a big difference in the outcome of a crisis. I have tracked them and put them into practice through out the years and have found that they are quite efficient.
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