8 marketing lessons from the AAP’s stunning victory in the Delhi elections

February 12, 2015 5:32 AM

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The Aam Aadmi Party (AAP) didn’t just win Delhi on Feb. 10. It triggered an electoral landslide and amassed 96% of the seats.

In marketing terms, a relatively small brand just captured almost the entire market by dislodging a super brand—in this case Narendra Modi.

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