It's tough to be a dude with a sweet tooth. As stereotypes have it, dudes should only like "dude foods." Bacon, ribs, wings or any old slab of meat fit the bill.
So when you want to be able to dig into something sugary and nice to satisfy your craving, you also want to maintain your masculinity, stereotypically-speaking. Cute miniature cupcakes, pastel colored macarons and delicate cakes just don't cut it.