50 shades of green: How studio roped men into seeing 'Grey'

February 16, 2015 10:46 PM

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LOS ANGELES (AP) — When Universal bumped "Fifty Shades of Grey" from August 2014 to Valentine's Day, 2015, it seemed like a cheesy gimmick. Now that box office results are in, it's clear that was the most brilliant stroke of all.

The adaptation of author EL James' erotic novel debuted to an astounding $94.4 million domestic and $172 million international across the long President's Day weekend, breaking box office records for the month of February, female filmmakers and R-rated movies in what is proving to be a perfect storm...

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