5 Reasons Why the VMAs No Longer Matter

August 25, 2014 9:16 PM

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5 Reasons Why the VMAs No Longer Matter

If video really did kill the radio star, MTV may have in turn killed its own creation: the video. For years, of course, the network has seemingly been video-phobic, devoting nearly all of its time to reality shows, scripted dramas and other programs that beg the question of why the letter "M" still appears in its name. Once a year, though, MTV remembers that videos still exist (even if they air primarily on other cable networks and internet sites) and celebrates them.

The Video Music Awards have become a halfhearted, one-dimensional, and quite frankly inexplicable use of airtime, and in the post-TRL years have become about as relevant and vital as the music video itself. Once an important date on every celebrity's calendar, the VMA broadcast has outgrown its purp...

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