We go gluten-free. We imitate cavemen. We subsist on a few cookies per day. We buy The Magic Bullet so we can eat baby food. And the weight loss schemes just keep on coming, much like the wind-whipped California wildfires in the third year of a drought.
1. We Experience Instant Gratification: Dieters lose weight fast and make us feel successful. Calorie deprivation will do that for you. The pounds melt off and suddenly stepping on your bathroom scale becomes less traumatic.