It was cool, but mostly contrived. Alicia Keys delivered a long, ornate speech about the new platform, but actually gave up little to no details about what it actually is, other than that it’s the first global music platform owned by artists, and that the program will offer curated playlists and higher quality audio than its competitors. She mostly explained music to us as though we’d never heard it before and claimed that this will be the silver bullet to fix the music industry. She name-dropped Nietzsche. It was really something.
Also, everyone you could possibly think of was there. In addition to Keys, Rihanna, Jason Aldean, Kanye West, Chris Martin, J. Cole, Usher, Daft Punk, Calvin Harris, Madonna, Nicki Minaj, Deadmau5, Beyoncé, Usher, Win Butler and Régine Chassagne, and Jack White were there, and they’re all co-owners...
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