One of the country's biggest healthcare insurers has an identity crisis. WellPoint, Inc plans to change its name to Anthem in a move to align itself with the name it attaches to the healthcare insurance plans it sells throughout the United States. That name change reflects the company's increasing focus on consumer-driven health as its business shifts away from insuring people through small group plans to plans sold through exchanges.
The advent of the Affordable Care Act and its auspicious goal of insuring more than 30 million previously uninsured Americans is having a seismic impact on the industry. With the second open enrollment period for plans sold on exchanges looming, let's consider three reasons investors may want to inc...
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