Big network shows like Jimmy Fallon's Tonight Show have seen huge lifts in viewership on Youtube. It makes perfect sense. There's a limit and ceiling to the growth of Fallon's audiece who will watch his show on TV. That means that there is also a limit to the inventory and advertising dollars his show can earn. But on Youtube, arguably a totally different audience and demographic, the growth (and ad potential) is limitless.
Case in point, meet the co-creators of the break out hit show Studio C, Jared Shores and Matt Meese.