2015 Grammy Awards, as Tweeted

February 9, 2015 10:03 PM

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I held my annual Twitter party during the Grammy Awards this week...we talked about the marketing for the most part, but we also got in lots of commentary on the celebs, and fashion, and in this case the music.

We started out on E! for the red carpet, where it was the year of product integrations up one side and down the other. In fact we could probably start calling it the "brand carpet." The spokespeople were on script, touting product features much more prominently that I've ever noticed it before. It's...

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