How 100 Years Of Advertisements Created The 'White American Woman'

April 9, 2015 1:57 PM

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How 100 Years Of Advertisements Created The 'White American Woman'

When we digest a printed advertisement, whether it's for a skin cream or an underwear brand or a fast food joint, the actual commercial good being plugged is often irrelevant. Behind the logo, messages such as this is how you want to look and this is how you want to be seen bubble beneath the surface, instructing us all how to look, act and speak in order to be accepted, valued, loved.

For the past decade, conceptual artist Hank Willis Thomas has been fascinated with the rhetoric of ads, how they sell not just products, but desires, stereotypes and dreams. It wasn't long before Thomas realized that the true message of advertisements was not in the text or the logos boosting a prod...

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