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At long last, Microsoft has an Apple-beating vision

April 11, 2013 12:23 PM
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At long last, Microsoft has an Apple-beating vision

In November 2012, CEO Steve Ballmer proclaimed that Microsoft (MSFT, Fortune 500) is no longer just a software company that licensed its operating system to PC makers to use as they pleased. Instead, Microsoft is now a devices and services company that develops its own end-to-end experience for consumers. Ballmer said Microsoft wants to maintain firm control over how its products are used.

Microsoft provided the first glimpse of how that plan might come together two weeks ago, when it unveiled its new strategy codenamed "Blue." The company promises to roll out more frequent and more incremental updates of Windows, Windows Phone, Office and Xbox software. More than that, those updates ...

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