Receive up-to-the-minute news updates on the hottest topics with NewsHub. Install now.

Google mines Frommer’s Travel for social data, then sells the name back

April 10, 2013 3:28 AM
164 0

In case you weren't aware of how valuable friends and followers are...

In August 2012, Google purchased the travel publishing brand Frommer's Travel from John Wiley and Sons for $22 million. At the time, the purchase made some sense given Google's trend of acquisitions: Google bought ITA, a popular travel data service, in 2010, and the restaurant rating guide Zagat in ...

Read more

Share in social networks:

Comments - 0