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Foursquare’s Upcoming iOS Release Is A Pivotal Moment For The Company, As In It’s “Now Or Never”

April 10, 2013 5:39 AM
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We all know the Foursquare story quite well, the app launched at SXSW five years ago and a fair amount of people have been using it to check-in ever since. The company is releasing a new version of its flagship iOS app, which will put those 3.5B check-ins in the forefront with search and explore functionality. It’s a move that we saw coming, ever since they did practically the same thing on their website back in October.

Having just made it easier to check-in on the app, Foursquare now wants you to dive head-first into locations around you, hopefully using the app to help you decide on where to go next. The moves come off as a bit manic, even though it’s clear that the company has a ton of information and just despe...

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